Diagnóstico turístico de la subregión bosque de niebla en la región altas montañas del estado de Veracruz

Abstract

"This project has as a focus study the geographic region of the State of Veracruz, Mexico called Altas Montañas, including 57 municipalities from Tezonapa south Tetletla north, west and Acultzingo Camarón de Tejeda east; located in different ecosystems ranging from cold, damp and warm themselves that encourage diversity of natural landscapes, customs and traditions, basic elements for the development of tourism in the region. The main objective of this research is to analyze the various resources and natural tourist attractions and cultures existing in that area from allowing its features , shapes, location and characteristics and the requirements of tourism stakeholders to capture the essence of the region in a strategic plan for creating tourism brand that allows to create the official image of the area; for it will seek to work specifically with the implementation of the strategy of identity and / or tourism brand that from the benefits and needs provide identity , positioning and competitiveness in attracting demand through the use of market related tools in the search impulse region."