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http://reini.utcv.edu.mx:80/handle/123456789/818Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.other | CELSO SARMIENTO REYES | es_MX |
| dc.date.accessioned | 2018-06-29T18:57:52Z | - |
| dc.date.available | 2018-06-29T18:57:52Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | http://reini.utcv.edu.mx:80/handle/123456789/818 | - |
| dc.description.abstract | "The present project has as a main objective to illustrate the importance and impact that is generated on the tourism industry, when the strategic planning process of marketing is developed as an essential part of its daily activities. It allows them to define and make decisions which can contribute to the economic development, such as the company and the area of influence of the same. The gotten result was the proposal of the "Model for implementing marketing related tools" designed for the "high mountains" region in the state of Veracruz." | es_MX |
| dc.language | spa | es_MX |
| dc.publisher | Universidad Tecnológica del Suroeste de Guanajuato | es_MX |
| dc.relation | Sarmiento, C., Pérez, I., Torres, A. y Sánchez, C. Ciencias Administrativas y Sociales Handbook T-I: Congreso Interdisciplinario de Cuerpos Académicos, 2013, ISBN 978-607-8324-07-1, págs. 303-315 | es_MX |
| dc.rights | http://creativecommons.org/licenses/by/4.0 | es_MX |
| dc.source | 978-607-8324-07-1 | - |
| dc.source | Ciencias Administrativas y Sociales Handbook T-I: Congreso Interdisciplinario de Cuerpos Académicos, 2013, ISBN 978-607-8324-07-1 | es_MX |
| dc.subject | Desarrollo de Negocios | es_MX |
| dc.title | El impacto de la mercadotecnia en la actividad turística, caso "Región Altas Montañas" | es_MX |
| dc.type | info:eu-repo/semantics/conferencePaper | es_MX |
| dc.audience | generalPublic | es_MX |
| dc.rights.access | info:eu-repo/semantics/openAccess | es_MX |
| dc.author | IVETTE PEREZ HERNANDEZ*info:eu-repo/dai/mx/cvu/*346624 | es_MX |
| dc.author | ANEL TORRES ESPIRITU*info:eu-repo/dai/mx/cvu/*476182 | es_MX |
| dc.area | info:eu-repo/classification/cti/5 | es_MX |
| Aparece en las colecciones: | Prototipos | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| El impacto de la mercadotecnia en la actividad turística , caso Región Altas Montaña IPH.pdf | 443.99 kB | Adobe PDF | Visualizar/Abrir |
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