El impacto de la mercadotecnia en la actividad turística, caso "Región Altas Montañas"

Abstract

"The present project has as a main objective to illustrate the importance and impact that is generated on the tourism industry, when the strategic planning process of marketing is developed as an essential part of its daily activities. It allows them to define and make decisions which can contribute to the economic development, such as the company and the area of influence of the same. The gotten result was the proposal of the "Model for implementing marketing related tools" designed for the "high mountains" region in the state of Veracruz."